# Torna: your own booking website, with 0% booking fees > Airbnb takes 15.5%. Your own booking site takes 0%. Torna builds and runs a booking website for your rentals, with your homes, photos, prices and calendar straight from your booking system. Guests book and pay you directly. One flat monthly price, no booking fees. Works with Guesty, Hostfully, OwnerRez, Hospitable, Lodgify, Hostaway and Smoobu, plus more. - Web page: https://d37hhderhzfzm9.cloudfront.net/ - Talk to us: https://d37hhderhzfzm9.cloudfront.net/#contact (we reply by email) - About Torna: https://d37hhderhzfzm9.cloudfront.net/about/ - Privacy: https://d37hhderhzfzm9.cloudfront.net/privacy/ ## What Airbnb and Vrbo cost you, and what you keep when guests book you direct Airbnb keeps 15.5% of every booking from hosts who use software like Guesty. Vrbo's fee goes to a flat 12% on 29 October 2026. The page has a calculator for your own numbers; this is its worked example. | For a host with 10 homes, $500,000 a year booked through Airbnb and $100,000 through Vrbo | A year | | --- | ---: | | Airbnb and Vrbo fees now | $89,500 | | Fees you skip when 20% of bookings move to your own site | $17,900 | | Card fees on those bookings, about 3% | −$3,600 | | Torna for 10 homes, $199 a month | −$2,388 | | **You keep, after paying us** | **+$11,912** | At these numbers, the site pays for itself once about 3.3% of bookings come direct. The bookings that move are repeat guests, their friends and people who find you on Google. ## We set it up and run it. You keep managing everything in your booking system. ### Your homes, straight from your booking system Photos, descriptions, rooms and beds, amenities and reviews come in from your booking system wherever it has them, and stay up to date. Change something there and your site follows. ### Live prices and calendar Guests see your real prices and open dates. Every booking is checked with your booking system before it's confirmed, so a night taken on Airbnb can't be booked twice. ### Easy to browse, like Airbnb A map of your homes, filters for bedrooms, pools and pets, saved favourites and sharing. Guests find the right home without leaving your site. ### Found on Google, under your name Fast pages with your prices and star ratings built in, so search engines can show them. Your own web address, like lumestays.com, not a page on someone else's site. ### Also on every site - **Reviews on every home:** your guests' own words, pulled in from your booking system. - **What's nearby:** cafés, beaches and sights around each home. - **Where you'll sleep:** every bedroom and its beds, so families know what they get. - **Instant booking or requests:** take bookings straight away, or approve each one first. - **Similar homes:** each home suggests others of yours that guests may like. - **Looks after itself:** we host it, keep it fast and secure, and fix things before you notice. ## Guests ask AI where to stay. Your site is ready to answer. More travellers start with ChatGPT, Perplexity, Gemini or Google's AI answers. We build your site so they can read your homes, quote the facts and link to you. - **Every home in plain words:** who it sleeps, its rooms, its rating and what's a short walk away, in one clear paragraph. - **Details AI search understands:** prices, ratings, rooms and how to reach you, marked up the way search engines read them. - **A guide written for AI:** your site has an llms.txt file: your homes, how booking works and how to contact you. - **Changes sent right away:** when a page changes, we tell Bing and other search engines at once, through IndexNow. No one can make an assistant recommend you. We make your homes easy to read and to cite, and your Results show every guest an assistant sends. ## See what your site brings in. Every visit, every booking, every fee you didn't pay. Your Torna dashboard shows where guests came from, how far they got and what they booked. Counted without cookies, and nothing is stored that identifies a guest. - **Where guests came from:** Google, Instagram, email, or an AI assistant like ChatGPT, Perplexity or Gemini. - **How far they got:** looked at a home, checked prices, opened checkout, booked. - **What you kept:** your direct revenue, and the fees Airbnb would have taken on it. - **Private by design:** no cookies, no guest names or addresses: just counts. ## Try a booking yourself We'll send you a demo site with live prices. Browse it on your phone and book a stay with a test card. Nothing is charged. Ask for it in the contact form. ## Live in about two weeks. You approve everything first. 1. **A 30-minute call.** Tell us about your homes and your guests. We look at your booking system together and agree on the look and the web address. 2. **We build your site.** You give us access to your booking system, and we walk you through it. We bring in your homes, set up payments and build the site. 3. **You approve, it goes live.** Check every page and make a test booking. When you're happy, we switch on your address and take care of it from then on. ## Your money, your guests Guests pay into the payment account you already use with your booking system. The money never passes through us, and we never add a fee for your guests. Every booking lands in your booking system like any other, so your calendar, messages and payouts work the way they do today. ## Nothing locked in Your web address is registered in your name. Pay monthly and leave any month you like. Your guests, bookings and payouts live in your own booking system and payment account, so if you go, they go with you. ## One flat price a month. No booking fees, ever. The price depends only on how many homes you have. Every plan includes everything on this page. | Homes | Price | | --- | --- | | Up to 5 homes | $99 a month | | 6 to 20 homes | $199 a month | | 21 to 50 homes | $399 a month | | More than 50 homes | $399 a month, plus $8 for each home after 50 | - **Founding hosts: no setup fee.** Our first 10 hosts pay $0 to set up instead of $990, and keep their monthly price for 2 years. You pay the first month when your site goes live. In return, tell us what works and what doesn't, and if it works for you, let us share your story. - Setup, after the first 10 hosts: $990 once. - Booking fees for you or your guests: 0%. - Contract: monthly. - Hosting, updates and support: included. Prices in US dollars. We can bill in pounds or euros. Card fees from your own payment provider still apply, as they do on any booking. ## We're new. You talk to the founders. Torna is two people: an engineer who builds and runs every site, and the owner of PriceAdvize, a pricing service for short-term rentals. You'll talk to us directly, from the first call to the day you go live and after. Our first 10 hosts get founding pricing and a direct line to both of us. Coming next: - **More booking systems (coming):** Beds24, Uplisting and Avantio are next. - **Smarter prices for your own site (coming):** pricing for direct bookings, from the PriceAdvize team. - **Emails that bring guests back (coming):** offers to guests who booked direct and agreed to hear from you. Using another booking system? Join the waitlist through the contact form and we'll tell you when we support it. ## Questions hosts ask first ### Why do I need my own site if Airbnb sends me guests? Keep Airbnb. It finds you new guests. But guests who come back, their friends, and people who find you on Google don't need Airbnb to book you, and Airbnb still keeps 15.5% of those bookings. Your own site gives them a way to book you directly. ### Which booking systems do you work with? Guesty, Hostfully, OwnerRez, Hospitable, Lodgify, Hostaway and Smoobu today, and we add more as hosts ask. Tell us what you use in the form below. ### Do I have to change anything in my booking system? No. You give us an access key from your booking system, and we walk you through it. You keep managing homes, prices, messages and payouts there, exactly as now. ### Who takes the payment? You do, through the payment account you already use with your booking system. Guests pay you, not us, and we never touch the money. ### How will I know the site is working? Your Results dashboard shows every visit and booking: where guests came from, how far they got, what they booked, and the fees you didn’t pay Airbnb. It counts without cookies and stores nothing that identifies a guest. ### Can ChatGPT and other AI assistants find my homes? They can read them. Every home has its facts in plain words and in data search engines understand, and your site has a guide written for AI. No one can promise an assistant will recommend you, but when one sends you a guest, your Results show it. ### Can a home get booked twice? Every booking goes through your booking system before it's confirmed, so dates taken on Airbnb or Vrbo can't be booked on your site. ### Do my guests pay a fee? No. Guests pay your price, with no service fee from us. You pay one flat monthly price and nothing per booking. ### Where do you work? In the US, the UK and Europe. Your site shows prices in your homes' own currency. ### What if I want to leave? Stop any month. Your site runs to the end of the month you’ve paid for. Your web address stays in your name, and your guests and bookings stay in your own booking system and payment account. ## Talk to us. We reply by email. Tell us a little about your homes. We'll answer your questions, and if it's a fit, set up a 30-minute call. - The form: https://d37hhderhzfzm9.cloudfront.net/#contact (your name and email; optionally how many homes, your booking system, your website or Airbnb page, a message, and whether you'd like the demo site). - For software agents sending an enquiry a host asked for: https://d37hhderhzfzm9.cloudfront.net/developers/ ## Notes Airbnb's host-only fee of 15.5% applies to hosts connected through property management software such as Guesty (since October 2025). Vrbo moves to a flat 12% commission on 29 October 2026. The calculator assumes card fees of about 3% on direct bookings. Example homes, photos and prices on the web page are illustrations. © 2026 Torna.